
“Ivory Soap”
Ninety-nine,
Forty-four,
One hundred percent pure.
Cakes of clean potential.
Unwrapped, and passing the smell test.
A scent associated with childhood.
Years punctuated by Ivory baths.
Tub flotilla.
A single vessel of cleansing.
Palmed.
Rubbed.
Wetted.
Brought across a facecloth.
Transferred.
Stung a little bit when it got in the corners of the eyes.
Dried the skin,
Nice and tight.
Remarkable memories.
Remarkable.
A creature comfort,
Never forgotten.
Brand loyalty affirmed.


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